*Readers Looking for Long Term Relationship
You’ve already heard about my struggles with editing, but today I’m going to share another stumbling block on my road to self-publishing: the book blurb.
The blurb, the dustcover, the back of the book description – Whatever you call it, the blurb is very important. It’s your frontline marketing tool. It has to grab the reader’s attention, set your book apart from the hundreds (thousands?) of others, and entice the reader to give your book a try.
I’ve written a book (heck, I’ve actually already written four books). You’d think I could handle writing a short description of it. Afterall, I’ve lived and breathed the story for months. But I’m here to tell you it’s HARD! How do you take your 50,000+ words and condense them into less than three hundred while making it sound exciting and interesting?
The more I think about it, the more I realize that the blurb is like an online dating profile. You may have got everyone’s attention with that sexy, little black dress (the book cover) but the blurb is your chance to show them that there is some substance there too.
Just like a dating profile should honestly portray your personality, your blurb should reflect the writing style of your book. Don’t make it sound like a comedy when it’s actually dark drama. Like the cover itself, your blurb is a promise to the reader. It makes a statement about what they can expect to find inside. Don’t break your promise or you’ll find yourself without readers (or dates).
Your blurb is your perfect pick up line. Clever and engaging and certainly not cliché. It should be tailored to the audience you want to date, er…I mean attract. If you say you like hunting and fishing in your dating profile, don’t complain when you find yourself stuck on a boat for six hours using live worms for bait. The same goes with your blurb. Don’t dress a romance up like a psychological thriller and then wonder why everyone is slamming your book for not delivering as promised in their reviews.
Above all – and I don’t mean to sound like your Mom, but hey, mothers usually have good advice – don’t give it all away on the first date. Leave them wanting more. You’re writing a blurb, not a synopsis. You don’t want to summarize the entire story or drop any spoilers. You want to tantalize the reader, not give the game away. The blurb should be short and sweet. Your reader will probably only glance quickly at the back cover or their eyes might simply skim over the online description. In those few seconds you need to whet their apetite so they want to buy your book. You know how the old saying goes. Why buy the cow when you can get the milk for free!
To help you craft the perfect blurb, here are a couple of links that I found helpful:
So how did I do with my blurb? Did I pique your interest? Did I leave you wanting more? I’d love to hear from you.