You May be a Book-a-holic if you….

I’m busy working on edits.  As I have said, editing is a chore, but one I’m willing to do (over and over and over) because I’m committed to giving future readers of my book the best quality read I can.  Right now I feel I need to apologize profusely to my poor early beta readers.  It seems that I had forgotten how to use the comma in one of my earlier drafts.

Since I’m busy editing, I haven’t had time to plan anything to blog about, so here’s a little insight into me and my addiction to books.  I was a reader way before I became a writer (as it should be).

me at the bookstore


Pick Your Platform, part three

The final topic I would like to speak a little about is third party distribution.


When discussing third party distributors, I’m just going to look at two, Draft2Digital (D2D) and Smashwords. There are others out there, but I have decided to only look at these two because they are the main players. Also, even though D2D offers a distribution channel via Createspace to allow for POD, I’m only looking at these two platforms for ebook distribution. This goes back to what I said when discussing Kobo, if you can deal directly with a seller rather than use a third party, it is better for your return. Since I plan on using a POD platform directly, I won’t be using a third party distributor for printed books.

You may be asking yourself, why do I even need to use a third party if I am already planning on publishing directly with Kobo and Amazon (Kindle). Just using those two platforms does cover a large chunk of the market. But there are still a couple more possible sales avenues that I can’t get to without a third party distributor: Apple and Barnes & Noble.

B&N only allows Americans to use their NookPress (the direct method of self-publishing with them) and Apple requires files to be uploaded from a Mac (I’m a PC). Both D2D and Smashwords also offer access to other sales markets, but I think that they will be negligible for sales for me so I don’t feel it makes a difference if one has more channels than the other (as long as they both offer the same access to the big ones).



Smashwords has long been the goto for self-publishing for non-Amazon (i.e. epub) ebooks and offers the widest distribution. They also have a great set of guides that you can download for free to help with editing and formatting your ebook. On average, they offer about 60% of list for your royalty.

One thing Smashwords has that D2D does not offer is a retail store that lets you sell your book directly on your own website, allowing you to earn a larger royalty (80% of list price). It’s dated though and if you ever peruse the titles available, you’ll see that Smashwords is also a haven for massive amounts of erotica/porn so if seeing your book on the new release list sandwiched between My Uncle’s Barn (a book that contains non-consent and MMF) and something called Taboo Wet Peach (I don’t even want to know), then this might not be a big selling feature.

Smashwords has both positives and negatives. On the positive side, Smashwords is free (there are some third party platforms that have set up fees and other upfront costs, although the two I’m discussing here don’t) and seems to be easy to use. Just format your manuscript following their guide (available for download for free) and then submit it to the ‘meatgrinder’, what they call their epub conversion process. This is supposed to generate your epub for you.

On the negative side, I have read comments from users that it is not as easy as it sounds and that the meatgrinder sometimes lives up to its name, grinding out a less than pleasing format for your ebook, especially if you haven’t followed their formatting guidelines to the letter. Smashwords also slaps ‘Smashwords Edition’ onto your copyright page. Not a big deal, but it does automatically identify your book as self-published and some people prefer to avoid self-published books because of a prejudice towards them. In addition, many users complain about the poor sales reporting they get from Smashwords and that Smashwords only pays out quarterly on royalties. Finally, there have also been concerns about the speed (or lack thereof) at which books get published to partner sites. One hindrance to getting full distribution of your book with Smashwords’s partners is that it must make it to their Premium Catalogue, if it doesn’t it will not be distributed beyond Smashwords own ebook store.



D2D is a relative newcomer on the market, founded in 2012 and based in Oklahoma. Although it does not offer as many distribution channels as Smashwords, it does offer the top ones (B&N, Apple, Kobo and supposedly in talks with Google). It is also a free to use platform, with no upfront costs. One big positive they have over Smashwords is that they offer epub conversion from several different file types (.doc, .docx, .rtf) and they have no strict formatting requirements. They will even put together your front-end matter like your title and copyright pages. If you are like me and want to generate your own .epub, you can upload that instead as well.

D2D appears to have better sales reporting and pays royalties monthly. Like Smashwords, you get paid 60% of the list price, although they don’t have an online store for you to sell directly from your own website.

They also have great customer service. I know this for a fact because I have used it twice already, emailing questions and getting a reply often on the same business day or the next (which probably was more a result of me sending my query later in the day than a lack of service).


So there you go, self-publishing in a nutshell. This is by no means an exhaustive list. As I said, there are more platforms out there, but these are the ones I’m considering.

Pick Your Platform, part two

In part one, I gave you a basic overview of ebook publishing. Today I want to look at printing your book. Even if you don’t plan on offering your book in print and want to stay with ebook format only, it is nice to be able to print a physical copy of your work. Who doesn’t want a paperback of their own book sitting on their shelf?

At one time, the only option was what many called ‘vanity publishing’, a system that allowed you print out a hard or softcover book but also required you to order a minimum number of copies. Often requiring you to put out a lot of money up front. The printing landscape has changed now that print on demand is more prevalent.


For print copies of your book, print on demand (POD) is the way to go. Gone are the days where you had to order hundreds of copies of your book and hope to be able to sell them. Now you just set up your manuscript as a PDF or EPUB and upload it to a POD publishing platform and you’re set.

Amazon is a big player in the POD side of things as you would expect. Their Createspace platform allows you upload and modify your manuscript before publishing. They also offer free and paid services for editing, formatting and cover design. Once your manuscript is ready to be published, it will be made available on You can set your own price although there is a minimum price in order to cover costs. Because of the added cost of printing the actual book, your royalty is much lower, just 30% of the list price (of course you would also be selling your print version for more than the ebook, so you can offset this a bit).

Uploading to the standard distribution (which pays 30% of the list) only reaches This is great for Americans, but not that helpful for international writers. If you want to get your book out to the rest of the world, you have to use Amazon’s expanded distribution channel (EDC). According to Amazon, this gets your work out to the rest of the world, provided the rest of your world only includes Europe, the UK and Australia.

There are two problems with EDC. First, is not included so there is no guarantee selecting it will get your book into Canada. It seems to be hit or miss, from what I have read of other writers’ experiences. Second, even if you do get your book on, you will only see 11% of the list price as a royalty.

Another big player in the POD category is Ingram Content Group and their IngramSpark platform. Ingram is the world’s largest wholesale book distributor (even Amazon uses them). Their IngramSpark platform is geared towards the self-publisher and is similar to Createspace, but there are a few differences (see chart below).

CS vs IS

The big difference between Createspace and IngramSpark is that there is an upfront cost to use IngramSpark of $45 USD. There is also a yearly fee (currently $12 USD) to keep your book in their catalogue and, therefore, available for order. I haven’t actually compared a book printed by Createspace to one by IngramSpark, but supposedly, Ingram is the winner with a better print quality. They also offer the option of creating a hardcover, something you don’t have with Createspace. Finally, because Ingram has worldwide distribution with printing facilities in many countries, you can ship almost anywhere at reasonable prices and expect delivery in a reasonable time frame. Createspace falls short in the international shipping department (that Amazon mentality that the US is the only country in the world coming to play again?). One funny bit of information is that CreateSpace actually uses Ingram for international distribution so your book may end up being printed by IngramSpark even if you don’t choose that platform.

When going with a print book, you have to consider the discount cost (which is why the royalty per list price is so low). If you want your book stocked in a physical brick and mortar store, then not only does the distributor need to be paid, so does the store selling your book. This all cuts into your return of course. For example, on a $15 sale, Createspace takes $9 and you get $6. From that you need to deduct the cost of the book, which is $4.55, leaving you a profit of $1.45. From this example, you would think that the bookstores get $9, but they don’t. They don’t even get close to that. Createspace passes on about 45% of the discount to Ingram (who they use for distribution) and then Ingram takes their cut. The result is that the stores receive about 25% as a discount. That’s not enough to make them even consider stocking the book, but they will order it if a customer asks.

If you don’t care whether or not your print book ever makes it into an actual physical store (i.e. is only available online) then it pays to use IngramSpark and set your discount at 40%. This will ensure you get the most return on your book no matter where it is sold. With Createspace, you take the big hit with their EDC for international sales.  The chart below outlines this.

IS is better than EDC

Basically, IngramSpark pays you the same royalty, no matter where your book goes.  Createspace grabs back another huge chunk of your payout in order to use their EDC (which is actually so they can pay IngramSpark!).

Next time, I will talk a little about third party distribution.

Pick Your Platform, part one

Lately, I’ve spent a lot of time researching the various self-publishing platforms. There are quite a few of them out there, and, no surprise, trying to compare them, is often like comparing apples and oranges. There are a few main players though, and I thought I would take some time to give you a quick overview in a three part series.

In part one, we will look at publishing your eBook.

There are two main formats that you need to have if you want to get your ebook out to the widest audience possible: .mobi and .epub.


As I mentioned in an earlier post, Amazon is a big player in the self-publishing world. No surprise there really. In most ebook markets, the Kindle, Amazon’s eReader which uses the proprietary .mobi format, holds the largest market share. Most Kindle ebooks must be bought from Amazon’s Kindle store and can only be read using an Amazon device or the Amazon eReader app (provided free by Amazon for most platforms: Android, PC, etc).

Since Amazon is going to be one of the bigger sales avenue (if not the biggest) for my book in eBook form, I will certainly be publishing to Kindle. This is made simple (or at least that’s what they say, I haven’t tried it yet) using Kindle Direct Publishing (KDP). Once your book is uploaded and published, it will be listed across the Amazon empire, including Canada (Yay!). You are able to set your own pricing and you can earn up to 70% of the list price.


Most of the rest of the eReaders in the world use the .epub format which is an open industry standard maintained by the International Digital Publishers Forum (IDPF). The .epub format is accepted and distributed directly by most major ebookstores, including Google, Apple’s ibookstore, Barnes and Noble and Kobo (again, Yay for Canada).

You can directly publish your .epub to Kobo using their Kobo Writing Life platform.  It seems to be pretty straightforward. You can set your own pricing and you earn 70% of the list price.

There are several third party distribution platforms that will distribute your ebook to other ebookstores such as Barnes & Noble and Apple so if you want to reach more than just Kindle and Kobo, you will probably have to look at this option as well. (There will be more information on Third Pary Platforms in part three).

Many of these third party companies will also distribute to Kobo for you, but from what I have read, if you can deal with Kobo directly you are better off doing so. Not only will it allow you to set your own prices across their various markets, you have the opportunity of taking advantage of being part of limited time sales, thus getting your book in front of more readers.

In the next instalment, I’ll look at printing your book.

Fun Friday

I saw Jurassic World recently. It was entertaining, although I tend to be easily entertained and not known to be that picky with my movies. I go to a movie almost every week, so you can take a few risks. Anyway, I enjoyed Jurassic World. Too bad Chris Pratt was the straight man in the movie, I much preferred his wise-cracking character from Guardians of the Galaxy.


Other than that, the movie pretty much delivered everything thing I expected. One surprise though was the real star of the show – the Mosasaur, otherwise known as the T-Rex of the sea. Manitoba, the province where I live, was once completely underwater and so the Mosasaur was king in these parts. There was a fun article recently online about the movie vs the real Mosasaurs found in Manitoba:

Movie vs Manitoba Mosasaurs

The velociraptor had a bit of a starring role as well. After watching the movie, I don’t think this is a particularly good idea 😉

A Teaser for Tuesday!

So, I haven’t actually said much about my upcoming release. Dead and Kicking is the first book in my Urban Fantasy trilogy The Harry Russo Diaries.  I hope to have it released on October 1st.  Pre-ordering will be available soon.  In the meantime, here is your very first teaser……(drum roll)……


“There’s a vampire sleeping in our storage closet.”

Dead and Kicking, by Lisa Emme



That’s all you’re getting….for now 🙂


Happy Canada Day!

beaver mountie canoe

You can’t see it but there is a case of maple syrup in that canoe and the beaver is actually apologizing to the Mountie.  Can’t get more Canadian than that.

Here are 10 facts about Canada you might not have known:

1. The Stanley Cup has its own bodyguard, but that doesn’t mean Canadian hockey champions haven’t put all kinds of different foods and drinks in it (everything from chocolate milk to popcorn and cereal!).

2. British Columbian pioneers made use of the oolichan, also called candlefish, at nighttime. The small fish is so fatty that it can be dried, strung on a wick and burned like a candle!

3. Canada’s name comes from a misunderstanding between Jacques Cartier and some Iroquois youth who were pointing out a village (for which they used the word “Kanata”). They were actually trying to identify the small area which is present day Quebec City, but Cartier used the similar-sounding word “Canada” to refer to the whole area. Oops!

4. The Narcisse Snake Dens in Manitoba have more snakes in a concentrated area than anywhere else in the world. Tens of thousands of red-sided garter snakes gather there every year. On the other hand, there are no snakes on the island of Newfoundland.

5. Canada officially got its own national flag on February 15, 1965 — almost 100 years after it became a country (in 1867).

6. Canada’s official languages may be French and English, but our geese have their own language: scientists believe that Canada geese have as many as 13 different calls for everything from greetings and warnings to happiness.

7. If you visit Dawson City, Yukon, you can join the “Sourtoe Cocktail Club” — all you have to do is finish a drink (of anything!) with a real human toe in the bottom. The club’s motto says, “You can drink it fast, you can drink it slow — but the lips have gotta touch the toe.”

8. In 1962, Pincher Creek, Alberta experienced the fastest, biggest temperature change ever recorded in Canada as a result of a Chinook (a warm, dry wind that comes off the Rocky Mountains). The temperature rose from -19C to 22C in just one hour!

9. Between 1984 and 2008, it was illegal to sell pop in cans in PEI. All carbonated drinks had to be purchased in refillable glass bottles. PEI was the only place in North America to have a “can ban.”

10. Forget the Loch Ness Monster: Canada has its own mysterious lake creature, Ogopogo, who reportedly lives in Lake Okanagan, British Columbia.

The above was totally pilfered from Today’s Parent.