A Needle in a Haystack

As promised, I’d like to tell you a bit about the experiment I’m trying on Amazon to see if it increases my sales (as touted by the free video series by Nick Stephenson that I watched – more details and sign up here).

A search engine browser window with a magnifying glass

Amazon is basically a huge search engine. In fact, it is the second largest search engine on the internet next to Google. To increase your sales on Amazon, beside having lots of helpful (as determined by Amazon users that read the reviews and mark them as helpful) positive reviews, you need your book to filter to the top of search results so that people can actually find and buy your book. And that’s the hard part.

The trick is to figure out what category and keywords that result in a smaller search results base best fit your book. For example, I orignally placed Dead and Kicking in the category “Science Fiction & Fantasy -> Fanatasy -> Paranormal & Urban”, a category that yields almost 39,000 results. Talk about a needle in a haystack!

So after watching the webinar, I spent an hour or so exploring categories on Amazon to try and find a better fit, i.e. a category that still applies to my book but that has less competitors. I finally settled on “Mystery & Thrillers -> Suspense -> Paranormal” which only has about 3000 books listed. Much better! What makes it even better still, is this happens to be a category on Amazon that will then use your keywords to further filter the genre. So, by adding Vampires as a keyword, suddenly the results set is 730 titles. Use the keywords Werewovles & Shifters and it’s reduced even more to a much more manageable 509 titles. The chances of a reader finding my book just got a lot better.

Will this have a noticeable result on my sales?  I sure hope so.  It’s too early to tell right now, but I will definitely keep you posted.

 

I Love this Review

A little part of me can’t help but go ‘Squeeee!’ when I read a review like this about Dead and Kicking.  Click on the picture below to go to the review on Amazon, and please let them know if you thought the review was helpful.  It helps.

And also, I apologize. I really didn’t think of it as a cliffhanger.  I was thinking of it as more of a hook to the next book.  Honest.

Amazon review Nov 17

Broke Amazon’s Top 100!

Well, today for one brief moment, probably more like several hours, Dead and Kicking kicked its way into the top 100 for its category on Amazon.ca. Good thing I took a screen capture, because it was fleeting at best.  This time at least.

one fleeting moment Oct27

Self-publishing a book is what you call a long game. Sure, there are some that luck out and find themselves with just the right set of circumstances at just the right time that helps them to rocket up the charts, but for the most part, it’s a slow and steady momentum as you build up your social platform and spread the word.

I think I’m doing the right things, pushing my book, but not pushing so hard that people are put off. Joining in on the conversation on Goodreads and Twitter, contributing to the communities there, without laying on a constant sales pitch. Trying to engage you, my readers both here and on Pinterest.  Getting my book out in front of bloggers and reviewers.

I think I’m succeeding.  I hope I’m succeeding.  I guess if sales continue to grow, I’ll have my answer. Hopefully next time I hit the top 100, I’ll be there to stay.